Transsion Holdings Is Now Picking Market Share Off Apple And Samsung: There is a possibility that you have not heard of the Transsion Holdings, but this Chinese phone manufacturing company is silently making a name for itself. This year alone, Transsion has established itself as one of the top five smartphone manufacturers in the world, this means that they have picked up market share from the likes of Apple and Samsung.
A new report on the third quarter of 2023 phone sales from Canalys (through Android Central) reveals that the total sales declined by a single percentage point across the quarter (from July to September) compared to the same period in 2022. Samsung constantly leads the way with a 20 percent share, Apple is on 17 percent, Xiaomi is third with 14 percent, and Oppo is on 9 percent. And then in fifth position, we have Transsion, also at 9 percent which is up from 6 percent share last year. That impressive upgrade is based on “competitive products” in “emerging markets”, according to Canalys, and the analysts at the company are predicting further growth for the Transsion brand, in as much as they “play their cards well”.
The report also stated the positive impact that the launch of the iPhone 15 is going to have on phone sales in the second half of the year and the progress that Huawei is making in its home country of China. There is a new Huawei Mate 60 phone, although it can’t be gotten in the UK, US, and even Australia.
Hence Transsion has been gaining market shares at the expense of others.
Transsion Overview
Transsion will sound new as a brand name to many people, and it is also new as a company compared with Samsung, Apple, and Google, but the fact is that it’s 17 years old now. It was established in 2006 in Hong Kong, and this brand initially focused its phone sales in Africa, helping it get a niche in the developing market.
It now sells handsets in the Middle East, Latin America, and India. And they are mostly budget phones that increase the value-for-money project. It’s a little bit remindful of how Huawei started, offering a decent level of hardware specifications while keeping costs as low as possible.
The Transsion brand oversees for Itel, Tecno, and Infinix phone brands. The company at the onset concentrated on releasing featured phones and did not make a smartphone until 2014 (this was seven years after Apple disclosed their first iPhone).
With shipments of about 22.7 million units in the third quarter of 2023, Transsion brand is now a serious player in world wide smartphone sales. We will all have to wait patiently and see whether company executives decide to expand their operations into the US, UK, and Australian markets in time to come.
